030: My 3 Biggest Launch Fails And How I Fixed Them
Mar 27, 2024
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Learning from Setbacks: My Live Launch Journey
Welcome back to the exhilarating world of live launching! In this episode, we dive into the highs, lows, and everything in between, offering insights that every online entrepreneur can benefit from. Let's chat about the three major mistakes I made during live launches, each offering crucial lessons for aspiring course creators and entrepreneurs:
Teaching Balance in Challenges
The first mistake was the temptation to teach too much during a challenge. I recall a past challenge where I overwhelmed participants with an abundance of information. The lesson? Finding the delicate balance between providing value and avoiding overwhelming your audience.
Optimal Launch Duration
The second misstep I want to highlight is extending the launch duration unnecessarily. Experimenting with a longer launch model led to decreased engagement and participant drop-offs. My advice? Stick to concise, focused launch periods to maintain audience interest and commitment.
VIP Option Execution
Lastly, I reflect on a VIP option execution that fell short of expectations. By prioritizing the VIP upgrade over fostering community engagement in a Facebook group, I encountered resistance and missed out on valuable interaction opportunities. My takeaway emphasizes the importance of strategic sequencing and prioritizing audience engagement.
My journey reminds us that setbacks are not roadblocks, but stepping stones towards growth. Embracing the learning process, reframing failures as data, and applying these insights pave the way for more successful live launches and thriving online businesses. If you're ready to get started and want to learn more, check out Hey Online Course. Until then, happy launching!
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