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The Future of Digital Products: Insights for 2024

Hey there, welcome to the final episode of season one! Today, we're going to dig into the exciting world of digital products and online businesses, taking a peek at what's on the horizon for 2024. It's been quite a journey, from late-night nursing sessions mixed with market research to scrolling through reels, all while reflecting on how digital entrepreneurship is evolving. This season has been all about courses and memberships, which have been key to my own online success. But now, it's time to push beyond the usual boundaries and discover new paths to success.

Are Big Courses Still Relevant?

We've all seen the boom in online courses, especially during the wild ride of 2020. But as things settle back to normal, there's a question lingering in the air: are big courses still the go-to option? Well, it's not a simple yes or no. While my flagship course is still going strong, many fellow entrepreneurs are wrestling with the challenges of creating and launching these massive courses. It's a big undertaking, and not everyone finds it easy.

Embracing Mini Offers

Enter the era of mini offers—a more flexible and manageable approach. Priced at $97 or less, mini offers offer quick wins for customers without the commitment of a full-blown course. By reaching a wider audience and making more sales, you can find substantial success with these bite-sized offerings. It's all about adapting to what your audience needs right now and offering solutions that hit the mark in a more focused way.

The Diversity of Digital Products

Digital products come in all shapes and sizes, each catering to specific needs and preferences. Here are some of the most popular options:

• E-books and PDF Guides: Perfect for delivering handy content like recipes or step-by-step guides.
• Mini Courses: Short, focused video series (5-10 videos) offering targeted learning experiences.
• Paid Workshops: Deep dive sessions (20-40 minutes) providing immediate value on specific topics.
• Webinars and Paid Workshops: Using webinars or workshops for in-depth learning and revenue growth.
• Templates and Printables: Ready-made resources like Instagram templates, educational materials, journals, checklists, and lists.
• Audio Files: Offering meditation sessions or audio guides for various purposes.
• Calendars and Planners: Crafting digital planners or calendars customized to specific needs or niches.

Think about what resonates most with your audience and tackles their pain points effectively.

What's Next?

As we wrap up this season, I encourage you to dive deeper into the world of digital products. Season two will dive into selling strategies, funnels, and ways to maximize success with digital offerings. To kickstart your journey, grab our free resource "100 Profitable Digital Product Ideas" at lindsaybowden.com/list. Stay tuned for more personal insights, tips, and strategies to level up your online business game in the thrilling landscape of 2024. Have a great summer and I’ll see you back here in August!

Don't forget to follow us on Apple Podcasts and leave a review! You can also connect with us at @meet.the.bowdens on Instagram.

You may also like:

• Your Guide To Creating A Low-Risk, High-Impact Offer
• How To Build A Product Suite In Your Online Biz
• Finding Time To Launch An Online Course in 2024